The word Dashiki comes from the Hausa word Yarciki which means shirt. Usually it is worn with a Kufi cap which is worn in Islamic communities in Africa and the African Diaspora along with pants. A common form is a loose fitting pullover garment with an ornate v-shaped collar decorated with embroidery both on the neck and the sleeve.

Linen was first used in Ancient Egypt...

When we look at African clothing it is easy to misunderstand why it is worn. Someone from the West , the Caribbean and even Africa may adopt African clothing as a fashion statement, but not see the meaning behind the costume. Traditionally African clothing is cultural, and is designed to suit African people, to combat climate, to fit the shapes of African women and to include care. Materials are mostly made in Africa, and work is done by Africans in Africa.  It is always a most beautiful sight to see African people dressed in traditional African clothing. It fits in with the background in Africa, it suits their facial structure and complexion and is fitted to suit the shape of the African body. Apart from that it covers the body and therefore is acceptable in every possible setting, whether it be formal, informal, at home or at school.

There are over 1 billion Africans in the world who are potential customers for African clothes, that is a huge industry but what percentage of the global African population wear African owned clothes? We will come back to that. Would I be wrong to say that in many Indian homes (In India and the Diaspora), there are Indian clothes, if only for special occasions? So the Indian market for Indian clothes is huge supporting millions of people and generating billions of dollars in the sub-continent and in their Diaspota (who buy clothes direct from India). But with Africans it is probably not even 1% of us wear these clothes. Think about that market and what would happen if leaders, rappers, and buisness people as well as every day people bought one African outfit a year (just one).

The smallest known European designer house is 100 times bigger than every African designer brand in the world put together. Is that  okay?

One common excuse with not supporting African things is because they are usually priced higher. Well here is a crash course on economics to show you the real cost so you understand what is really expensive. You buy a pair of jeans from China. It only cost you $35 bucks. The Ocacia Jeans cost you $85 bucks–or more. Now from that $35 you spent on Chinese or American made jeans how much is going back to African people? None. Not even 1 penny. What about the $85 bucks you spent with an African owned business? Now this same business is using their money to employ African people and push African culture and politics which in turn is exactly why Jewish Americans have so much power over American foreign policy. They collectively own so much businesses that they can use that for political power. This is a concept alien to most Africans. And it is not something that should be explained. Because if you are reading this page and do not understand why supporting a conscious African business helps us all, then hit the back button.

So When you want a Quality Swiss watch, you do not go to Rolex, Tag, IWC, Breitling, Patek, and then complain about the price. Those are luxury goods. If you want a car, and you can afford you go in the showroom of BMW, Porsche, Mercedes. If you do not have money for Fat Duck, or Noma, you might say let us go to Nandos; if you do not have Nandos money you might go to KFC. What you do not do is go to Savile Row, or Oscar Da La Renta with Woolworth money and then complain about the price. Cheap clothes are found on Aliexpress, quality hand made clothes @ Ocacia. You really get what you pay for. And there is an option for everyone. And China will happily sell you a Dashiki for $10 dollars.